Your Value Proposition Platform™. Use this template to pull in Sections 1 – 3 (Market Segmentation, Target Titles, Business Issues) to serve as the foundation of your Value Proposition.
Build out the rest of the Value proposition here: Buyer Objective Statement, Offer Statement, Differentiator, Value Drivers, Quantification and Proof. Add your Tagline, and Elevator Pitch that you have pulled from the overall statement and add it here as well.
This template will go through many drafts. Keep them all to be sure you retain good ideas as you go along – you may need to go back and recover an idea as you move to the finish line!