Our 10-module, on-demand, self-paced program guides you in developing a value proposition that resonates with your target audience, delivers a clear customer-focused message, and provides the proof you need to back up what you say.
Given the challenge of remaining objective about your own business offerings, or knowing how to craft the language that most engages your target audience, we offer a guided coaching option that provides objective, market aware, expert assistance as you ramp of the development of your value proposition messaging platform.
Bringing a new product or service offering to the marketplace, or retooling/relaunching an existing offer has many moving parts. For medium and large enterprise companies, there are many teams that need to be part of delivering a value-based message to the company’s desired target audience.
This workshop helps you balance and integrate all the input, install a defined, tested method that delivers results, and provides a platform that can deliver clear and consistent modular messaging that is easily integrated across all types of communications.