360_degrees360 Degrees of the Customer

Strategies & Tactics for Marketing, Sales and Service

by Lisa Dennis, Chuck Dennis and Lori Richardson

Marketing, Sales and Customer Service are three disciplines that all overlap at the same point; the customer. All customers touch points should be integrated with each other, a theory that makes perfect sense in the abstract, but really hard to execute in reality. This book presents some common sense strategies and tactics to help your business keep the customer promise.

Paperback price: $ 19.00 USD
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