Section 1 of your Value Proposition Platform™. Use this template to really define and tighten up your prospect targeting. You can’t market to everyone – so take the time to really think through who are your “best bets” to focus your messaging on.
What are the SECTORS, INDUSTRIES, and MARKET SEGMENTS that will be best served by your offering, and which you can realistically (think access, budget and resources)?
This will help you identify the right markets, and help you develop focused, not generic, language for your value proposition development.