Includes Development Success Tools:

  • Primary research conducted with B2B buyers
  • Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish
  • 7 downloadable templates to guide your work step by step

Value Propositions That Sell

In today’s hyper competitive markets, it’s hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard.  Most value propositions are “inside-out” – more focused on product and service features than they are on the buyers’ needs. 

Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.  

Get the roadmap for a  Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing  content and conversations with buyers. Get ready to create a value proposition that SELLS!

Buy Value Propositions that SELL now!

what are they saying?

A powerful value proposition is an integral part of the sales process. No value…no sale. Lisa has the sales and marketing chops to blend marketing messaging with sales sound bites. What she delivers in this book will teach you the whys and the how’s to do the same.

Trish Bertuzzi
President & Chief Strategist, The Bridge Group

Author of The Sales Development Playbook 

There's a new world of sales out there. Competition is ferocious and unrelenting, buyers are skeptical and distracted. That’s why you need this book. It will teach you exactly what it promises — VALUE PROPOSITIONS THAT SELL. Read it to stand out from the crowd.”

Dan H. Pink
Author of TO SELL IS HUMAN and WHEN 

Lisa Dennis is amazing. I've seen her in action helping companies and individuals turn their value prop "outside-in" - so it reflects the world of the buyer.  Suddenly, people understand what they do, and business comes to closure.

Lori Richardson
CEO, Score More Sales and
President, Women Sales Pros

An incomparable treatment of how to create a buyer-focused value proposition for your company, illustrated with two extended “real life” case studies of Lisa guiding clients throughout her entire process. The book is deep, nuanced, and back by original research. 

Barbara Weaver Smith
Founder & CEO, The Whale Hunters, Inc.
Author of Whale Hunting with Global Accounts


Value Proposition Infographic

About Lisa Dennis

Lisa has been working with sales and marketing teams in B2B companies for over 20 years.  Focusing on both strategy and execution, she brings a practical, feet-on-the street approach to delivering buyer focused messaging and programs. She has worked with companies across a broad range of industries including Akamai, Citrix, CSC, Dell, FedEx, HP, Hitachi, IBM, Microsoft, Mutual of Omaha, Tufts Health Plan, Verizon, Wipro and many others.