How Social is Your Value Proposition?

    We are told not to “sell,” per se, on social media.  What we are supposed to do is use it as a means of influencing, educating, informing and broadening the conversation.

    Please read my recent blog post on this topic on Tech Target’s Mktr2Mktr page.

    About the Author Lisa Dennis

    Lisa Dennis is president and founder of ValueProposition.expert and Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.