We are told not to “sell,” per se, on social media. What we are supposed to do is use it as a means of influencing, educating, informing and broadening the conversation.
Lisa Dennis is president and founder of ValueProposition.expert and Knowledgence® Associates. She is an international marketing and sales consultant, trainer, writer and strategist. Her forte is in helping organizations develop and integrate customer-focused value propositions into the marketing and sales mix of B2B companies across a broad range of industries.