Value Propositions That Sell

Turning Your Message into a Magnet that Attracts Buyers

The practitioner’s guide for building a relevant, buyer-focused value proposition that drives both marketing engagement and sales conversations. A value prop is so much bigger than just an elevator pitch – get the roadmap for a Value Proposition Platform™ that delivers the foundation for clear, powerful and consistent messaging.

Lisa D. Magnuson, Chief Sales Strategist at Top Line Sales, shares her experience with building a Value Proposition Platform™ and its impact on her business. The full story is included as a case study in our new book, Value Propositions that Sell.

Have You Taken The Value Proposition Test?

A strong, compelling value proposition is crucial to gaining traction with buyers that have limitless options.  Yet getting to a clear, crisp, consistently communicated value proposition is often quite difficult. Test it in your own company by asking 10 people what your product or service value proposition is.  Lots of different answers?  If it isn’t clear internally, it’s a sure thing that your market won’t get it either.

Knowledgence® works with companies to translate their offerings from a purely feature/function orientation to a customer-focused value proposition platform that resonates with buyers.  We move you beyond just an ‘elevator speech’ to help you develop, hone and test a messaging structure that is easily adapted across the many communication channels that your buyers engage in.

Unlike other options, we help you develop it your way: self-paced online development, coached development, or live workshops.

How Relevant Is Your Value Prop To Your Buyer?

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Online ​COURSE

Our 10-module, on-demand, self-paced program guides you in developing a value proposition that resonates with your target audience, delivers a clear customer-focused message, and provides the proof you need to back up what you say.

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ONLINE COURSE + Coaching

Given the challenge of remaining objective about your own business offerings, we offer a guided coaching option that provides objective, market aware, expert assistance as you ramp of the development of  your value proposition messaging platform.

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workshop

For medium and enterprise companies, this workshop helps you install a defined method that delivers results, and provides a platform that can deliver clear and consistent modular messaging that is easily integrated across all types of communications.

Are You Selling Your Value Proposition Short?