Turning Your Message into a Magnet that Attracts Buyers
The practitioner’s guide for building a relevant, buyer-focused value proposition that drives both marketing engagement and sales conversations. A value prop is so much bigger than just an elevator pitch – get the roadmap for a Value Proposition Platform™ that delivers the foundation for clear, powerful and consistent messaging.
Lisa D. Magnuson, Chief Sales Strategist at Top Line Sales, shares her experience with building a Value Proposition Platform™ and its impact on her business. The full story is included as a case study in our new book, Value Propositions that Sell.